Monday, 9 February 2015

InformARTive logo development and crit

informARTive will seeks to engage & increase awareness of sustainability in the College. Using 100% reclaimed & recycled materials, we will be creating infographics of interesting information on how the College is sustainable. 

The logo is to be simple and type based. Looking at different methods of making the 'ART' stand out is a simple test. Choosing to look into colour for the the sustinabale work done, I chose to look into green:






After a review from the SU they wanted it to be 'i' and caps 'ART'. Placing it in a box helps to reinforce the logo to stand alone and be its own entity. They did not want the colour green so I opted for a purple hue:



Finalised Logo. I am happy that the work was very easy to do with a quick turnaround. I have discussed that the logo could be lino cut to give it more personality and human feel, which they really like:



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