As a creative director for Equilibrio, I am trusted with the knowledge who is the Equilibrio? This will be the opening to our presentation, and should be lead in a strong and knowledge manor as to show the business as a professional standard.
The start of the presentation should engage the audience and how knowledge and understand of the task. These questions need to be answered:
What does Equilibrio mean?
Equilibrio is spanish for equilibrium which is the harmonious balance. This is applied to our approach to design in terms of theory and practical skills. The name dictates the tone and personality of our service.
Who are Equilibrio?
Equilibrio are a branding design agency which specialise in events branding, which is based in Barcelona.
What we do?
As a branding agency we focus on, creating a set of associations and perceptions in people's minds. Any organisation can benefit from being branded well and presents the event as being distinctive, exciting or any attributes which are appropriate to the particular event.
Although we do not have ultimate control over an event, what we can offer is intelligent use of design, which will benefit the organisation.
USP?
More recently there has been a digital communications revolution which has changed this balance of control. The consumers voice has become louder and more public. We know this and now have an understanding of we can design to cater for audiences of any size.
Not all our clients will know of this and we will help them to build as an event and brand.
What are we creating?
A branding design agency which specialise in events branding, which is very knowledgeable when understanding the clients and helping them stand out from competitors and add values to an event and help engage with audiences, customers.
What will your business look in 1, 3, 5 years?
What are the goals or milestones which we would like to achieve?
https://www.designcouncil.org.uk/news-opinion/power-branding
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