Networking - dribbble

To further network with designers and potentially get freelance work. The process was easy enough to sign up, and I am excited to see where this will take me and my practice.

Presentation - roles

Giving roles and responsibilities to the team gave us a larger persective of a business. I was given Creative Director, which include responsibilities such as, leading the communication design, interactive design, and concept forward in any work assigned. The creative director is known to guide a team of employees with skills and experience related to graphic design.

Equilibrio website - mock up

Student Representative

Being selected as a student representative this year has brought me more responsibilities and pressures. These include,

• Trying to improve the current level 5 experience.
• Attending management and board meetings.
• Relaying messages from student's to course leaders and college management.
• Then relaying managements responses back to level 5, clearly and efficiently. 
• More contact with administrators. 

What I have taken away from the experience,

• By volunteering and being sleeked it has helped me to connect to tutors, admin, management and other students who are not in my year at college.
• It has increased my self confidence when talking to people who are at a higher status than me.
• Knowing how the college is run, more knowledge of the college.
• Building a better relationship with my peers.
• It has helped me in learning how to take a leadership role.
• Organising time and managing action plans.
• Listening effectively and relaying messages.

These responsibilities have been new and exciting, I have enjoyed the role and would like to do it again. 

Networking - Behance

Wanting to network further and showcase my work to a wider audience, Behance has allowed me to do this. Although only setting up an account recently I am happy with the results so far. 

Having contact information as well as stating I am available to do design work. I also have links to my Indesign, Pinterest and Facebook. Although Facebook is not very professional, it might help a potential client get to know me better. As I find Behance and Indesign a very formal approach, maybe to impersonal.

Already I have had contact with designers from different areas of design and from outside the UK, which is quite exciting. 

Logo Mock ups

The logo is for Equillibrio. My inspiration was trying to find a balance in the design. I tried to show two scales and a balance between the two 'e's'.

With these designs I wanted to use a a hierarchy in opacity. Colour choice is something which I need to consider more but the orange works well given the location of the studio.

Finally these designs are incorporating spanish characters. Again finding the scale concept by connecting the two 'e's'. The use of the 'q' something else which I found interesting in the design and this can be seen in some of the designs, the 'e' and 'q' being created by the spanish glyphs. 

Start up business research

Start-up businesses


If you’re launching a new business, you’re in a unique position to operate as what is often called a ‘challenger brand’. This means that you can take a look at a market sector from the outside, assess all the players, opportunities or gaps in the market and then launch your product with a brand that challenges and shakes up the conventions of the sector. It’s hard to do this once you’re established as there’s more to lose, so think carefully about how brave and ‘rule’-breaking’ your product or service can be if you’re about to launch to market.


Another benefit you may have as a start-up is that the business is likely to be small and therefore responsive and adaptable, with no existing processes that have to be changed to create a new brand. In short: you’ve got one shot to do something exciting, relatively cheaply, so go for it.
Gü: start-up brand


Gü was launched into the chilled desserts market as a premium product whose name (an invented word) simultaneously hints at a European origin and evokes thoughts of gooey chocolate or treacle.


The name and graphic black and white packaging all broke the ‘rules’ of design and branding in the desserts sector and the product consequently stands out strongly in supermarkets.


The brand has subsequently been extended with the launch of Frü, a range of fruit desserts.


https://www.designcouncil.org.uk/news-opinion/power-branding

Equilibrio - Who?

As a creative director for Equilibrio, I am trusted with the knowledge who is the Equilibrio? This will be the opening to our presentation, and should be lead in a strong and knowledge manor as to show the business as a professional standard.

The start of the presentation should engage the audience and how knowledge and understand of the task. These questions need to be answered:

What does Equilibrio mean?

Equilibrio is spanish for equilibrium which is the harmonious balance. This is applied to our approach to design in terms of theory and practical skills. The name dictates the tone and personality of our service. 

Who are Equilibrio?

Equilibrio are a branding design agency which specialise in events branding, which is based in Barcelona. 

What we do?

As a branding agency we focus on, creating a set of associations and perceptions in people's minds. Any organisation can benefit from being branded well and presents the event as being distinctive, exciting or any attributes which are appropriate to the particular event. 

Although we do not have ultimate control over an event, what we can offer is intelligent use of design, which will benefit the organisation. 

USP?

More recently there has been a digital communications revolution which has changed this balance of control. The consumers voice has become louder and more public. We know this and now have an understanding of we can design to cater for audiences of any size.

Not all our clients will know of this and we will help them to build as an event and brand.

What are we creating?

A branding design agency which specialise in events branding, which is very knowledgeable when understanding the clients and helping them stand out from competitors and add values to an event and help engage with audiences, customers.

What will your business look in 1, 3, 5 years?


What are the goals or milestones which we would like to achieve?


https://www.designcouncil.org.uk/news-opinion/power-branding